One of the longstanding questions around the MOOC movement is financial: there is a great deal of venture capital locked up in Coursera, edX and Udacity, but none of these organizations have provided a methodology of ROI for its benefactors, choosing instead to focus on heartwarming anecdotes about the potential of global education (quick tangent — Aaron Bady has a great takedown of the MOOCmania over here, where he challenges Clay Shirky’s most recent article and pinpoints the MOOC hysteria as an easy mark, where MOOC can stand for any potential and the current system for all failings). While philanthropy is not lost on MOOCs, venture capital is not traditionally so gregarious with its investments, so a way to pay back the investors must emerge. And here is where speculation begins in a rampant earnestness (my favorite part of this article is where Coursera co-founder Daphne Koller nonchalantly focuses on scalability…reminds me of the SNL sketch for the Bank of Change where the CEO says his bank [that deals wholly in making exact change] turns a profit based on volume).
Will it be advertising? Certifications or testing? Career services? Do the MOOC providers have any clue*? Continue reading