“Facebook Schools MOOCs on Engagement.” That’s a provocative title. It’s also beyond hollow.
Sure? There’s plenty of research about folly of discussion forum. Meeting at local DMV likely better for engagement. https://t.co/dU2ybk11U9
— Rolin Moe (@RMoeJo) May 24, 2016
The research at the heart of this EdSurge buzz, coming out of Penn State, looked at three Coursera MOOCs and their supplemental faculty-run Facebook pages. In each MOOC, students who engaged with the Facebook page remained engaged for longer than those who used the Coursera discussion boards. This makes sense; the discussion board is not unique to Coursera but rather has a history dating back decades, while the architecture of Facebook does take from Friendster and MySpace to an extent but offers something unique to social media. There are problems with the research (see Mike Caulfield’s blog on the topic and a subsequent Twitter conversation), in part because the research makes much ado of what is fairly straightforward understanding of discussion boards versus social media engagement in online spaces. People who have logged into Facebook are going to do Facebook things there because Facebook is designed for Facebook things. Facebook does Facebook Things Better Than Coursera. That’s a truthful title but it misses the point of the MOOC exchange. Students who engage external teacher-driven social media networks are happier in those external teacher-driven social media networks than they are using the LMS-provided discussion fora. Awkward as a title, but it also does not push promises of solutionism onto the Facebook platform.
This is not an attack on Facebook, but we should not be annointing Facebook as pedagogical powerhouses simply because they aren’t an awful Coursera discussion board. This is also not a knock on Coursera; you could name any learning management system and substitute in their particular discussion board and you’d have the same problems, because the discussion forum is not an ideal place for developing community or collaboration or continuity in an online course. Example example. Discussion boards are not low-hanging fruit; they are fruit that fell from the tree weeks ago and is the cause of that unpleasant odor you found upon arrival. Facebook Wins by Providing Any Option Other than Discussion Board.