I don’t like Yelp. I’m not as disestablishmentarian as Jaron Lanier (defining Wisdom of the Crowd as Mob Mentality), but I understand that multiple variables color the aggregation system on a company’s reviews, expertise perhaps one variable, perhaps not. This concerns me. The LA Times discussed Yelp’s business backlash yesterday. Yelp continues to deny that failure to advertise with their website results in the site’s algorithm casting less favor on a business, but business owners are convinced that Yelp runs like the mafia, and see advertising as a necessary evil to cull favor with the site.
The most obvious solution to this standoff would be for Yelp to publish their algorithm, but that will not happen. I imagine Yelp would say publishing such sensitive data would destroy their business, equating their success to the algorithm and not their developed branding and affiliation. What publishing the algorithm would certainly do is show the numerous variables that dictate a company’s ranking and placement within a community of businesses, and those variables could spark discussions about the efficacy of crowdsourced commentary (for example, prolific users’ comments hold more weight than irregular users, meaning certain quantity is valued over potential quality). Continue reading →
I made a comment during the first week of reading in the Current/Future State of Higher Education (#cfhe12), lamenting the lack of readings that withstood academic rigor, most notably through the journal process. Academic journals are a source of contention and fight in open access circles (#oped12), and there are a number of journals that have already gone open access, continuing to vet and peer-review rigorous research while opening its books to anyone interested.
The International Review of Research in Open and Distance Learning is such an open journal, and readings from it have helped guide my understanding of the history of distance and online education. Within its electronic pages I have found history, perspective, dissent, and most importantly theoretical and research rationale for posits and claims. So I wonder why, at this point in my cMOOC readings for cfhe12 and oped12, I have not found any articles from this journal, considering the ones I have encountered so far paint a great road map leading us from the dawn of industrial education to the massification precipice we are at today. Continue reading →