I don’t like Yelp. I’m not as disestablishmentarian as Jaron Lanier (defining Wisdom of the Crowd as Mob Mentality), but I understand that multiple variables color the aggregation system on a company’s reviews, expertise perhaps one variable, perhaps not. This concerns me. The LA Times discussed Yelp’s business backlash yesterday. Yelp continues to deny that failure to advertise with their website results in the site’s algorithm casting less favor on a business, but business owners are convinced that Yelp runs like the mafia, and see advertising as a necessary evil to cull favor with the site.
The most obvious solution to this standoff would be for Yelp to publish their algorithm, but that will not happen. I imagine Yelp would say publishing such sensitive data would destroy their business, equating their success to the algorithm and not their developed branding and affiliation. What publishing the algorithm would certainly do is show the numerous variables that dictate a company’s ranking and placement within a community of businesses, and those variables could spark discussions about the efficacy of crowdsourced commentary (for example, prolific users’ comments hold more weight than irregular users, meaning certain quantity is valued over potential quality). Continue reading →
A sadness fell over the Ed Tech circles of Twitter yesterday. Maybe not a sadness, but a resignation. The fervor that often accompanies information or artifacts from dichotomal points of view (which I love to call PsOV) was replaced with a more subdued conversation, one indicative of licking wounds, falling back, and regrouping.
A lot of MOOC related information entered into the conversation yesterday, and I’ll dedicate specific blogs to each. But most important, from my perspective, was technology and new media maven Clay Shirky weighing in on the MOOC debate (oddly enough, I linked to a 2009 article of his just the other day when discussing my journey of putting MOOC and disruptive technology together). The article is powerful to say the least, and makes a compelling argument…so compelling that if you haven’t read it and are interested enough in MOOCs to be at a blog all about MOOCs, you should go to it now.